Blogposts for brand owners, designers, print buyers

Dear brand owners, print buyers, you are told that small color differences will hurt trust in your brand, eventually resulting in loss of sales. Which […]

If you are a brand owner, print buyer, or designer who cares about the quality of print products, you probably know very well what the […]

Dear brand owner, print buyer, designer. You are the guardian of your brand, your work, and you take your job seriously. You probably only accept […]

If you are designing documents for print or delivering images for print, you may have had feedback: “Please use 300 ppi images!” And that might […]

Let’s look at a very special brand, one that has become a multi-dollar company and one of the top 100 companies in the world, thanks […]

It is being said that color differences between packages of the same product will impact sales. However, there is no proof for that. I’ve been […]

In a previous blog post we discussed a more theoretical study about the influence of small color deviations. But here’s something new, and real-life: Oreo […]

The third brand guide on this list is the one from Cisco. And it’s an interesting one, but, again, not Project BBCG approved… The full […]