Blogposts for brand owners, designers, print buyers

The second famous brand in our series evaluating brand color guides is Samsung. Their brand color guide has two colors, and the description is at […]

Big brands spend a lot of money on creating their brand, including extensive brand guidelines, showing how the logo can and can not be used. […]

It’s easy to exchange brand color specifications via ASE files. But still improvements can be made to this procedure: sharing project based ASE files, instead […]

Did you ever wonder how you can create brand color swatches and exchange them with designers, people doing layout? Here’s a video tutorial! And these […]

A print job isn’t over until it’s finished. You can apply all kinds of varnishes and laminates, special foils, and more. These can have a […]

It might seem a bit strange if you are unaware of it, but the light source will influence how a color appears. It is an […]

When you have spent a lot of time picking the right brand color, you should also spend sufficient time picking the correct category of substrates […]

As we’ve seen in the previous posts, specifying and reproducing color in RGB needs to be done very carefully. You need to specify which RGB, […]

Here’s something many people seem to forget when it comes to the reproduction of colors on screens (like TV sets and smartphones) and monitors: you […]