Using decimals in your Lab based brand color definition? Nothing but noise…
If you read the Project BBCG tutorial, you will have noticed that we specifically have chosen to use Lab values with no decimals. That was […]
Articles by Eddy Hagen
Confused about the “Please use 300 ppi images” statement?
Here’s what matters AND free tools to calculate the right minimal size!
If you are designing documents for print or delivering images for print, you may have had feedback: “Please use 300 ppi images!” And that might […]
Adobe brand color specifications:
NOT Project BBCG-approved
Let’s look at a very special brand, one that has become a multi-dollar company and one of the top 100 companies in the world, thanks […]
Is a large color difference a nightmare for a brand?
It is being said that color differences between packages of the same product will impact sales. However, there is no proof for that. I’ve been […]
Is print quality control Russian roulette?
If you want your brand colors reproduced within a certain tolerance, you rely on measurements to check this. But a small test with real life […]
Will a 10 dE00 hurt sales? The Oreo case
In a previous blog post we discussed a more theoretical study about the influence of small color deviations. But here’s something new, and real-life: Oreo […]
Cisco brand color specifications:
NOT Project BBCG-approved
The third brand guide on this list is the one from Cisco. And it’s an interesting one, but, again, not Project BBCG approved… The full […]
Will small color differences impact sales?
You probably will have heard this one before: the color differences of packages will impact sales. But did you ever consider where that idea came […]
Samsung brand color specifications:
NOT Project BBCG-Approved
The second famous brand in our series evaluating brand color guides is Samsung. Their brand color guide has two colors, and the description is at […]
Apple brand color specifications:
NOT Project BBCG-Approved
Big brands spend a lot of money on creating their brand, including extensive brand guidelines, showing how the logo can and can not be used. […]