Articles by Eddy Hagen

Big brands spend a lot of money on creating their brand, including extensive brand guidelines, showing how the logo can and can not be used. […]

It’s easy to exchange brand color specifications via ASE files. But still improvements can be made to this procedure: sharing project based ASE files, instead […]

Did you ever wonder how you can create brand color swatches and exchange them with designers, people doing layout? Here’s a video tutorial! And these […]

A print job isn’t over until it’s finished. You can apply all kinds of varnishes and laminates, special foils, and more. These can have a […]

It might seem a bit strange if you are unaware of it, but the light source will influence how a color appears. It is an […]

When you have spent a lot of time picking the right brand color, you should also spend sufficient time picking the correct category of substrates […]

As we’ve seen in the previous posts, specifying and reproducing color in RGB needs to be done very carefully. You need to specify which RGB, […]

Here’s something many people seem to forget when it comes to the reproduction of colors on screens (like TV sets and smartphones) and monitors: you […]

It might shock you: defining brand colors in ‘RGB’ is meaningless. But it is correct. It literally has no meaning when you use ‘RGB’. And […]