Articles by Eddy Hagen

You probably will have heard this one before: the color differences of packages will impact sales. But did you ever consider where that idea came […]

The second famous brand in our series evaluating brand color guides is Samsung. Their brand color guide has two colors, and the description is at […]

Big brands spend a lot of money on creating their brand, including extensive brand guidelines, showing how the logo can and can not be used. […]

It’s easy to exchange brand color specifications via ASE files. But still improvements can be made to this procedure: sharing project based ASE files, instead […]

Did you ever wonder how you can create brand color swatches and exchange them with designers, people doing layout? Here’s a video tutorial! And these […]

A print job isn’t over until it’s finished. You can apply all kinds of varnishes and laminates, special foils, and more. These can have a […]

It might seem a bit strange if you are unaware of it, but the light source will influence how a color appears. It is an […]

When you have spent a lot of time picking the right brand color, you should also spend sufficient time picking the correct category of substrates […]

As we’ve seen in the previous posts, specifying and reproducing color in RGB needs to be done very carefully. You need to specify which RGB, […]