Video tutorial: how to create ASE files to exchange brand color definitions
Did you ever wonder how you can create brand color swatches and exchange them with designers, people doing layout? Here’s a video tutorial! And these […]
Blogposts for brand owners, designers, print buyers
Converting RGB to CMYK:
many combinations possible
When you plan a trip from A to B, e.g., Antwerp to Bruges, online route planners will offer you multiple options. And that’s the same […]
The finishing touch: don’t underestimate the effect!
A print job isn’t over until it’s finished. You can apply all kinds of varnishes and laminates, special foils, and more. These can have a […]
Have you seen the light?
It might seem a bit strange if you are unaware of it, but the light source will influence how a color appears. It is an […]
Substrates: choose wisely!
When you have spent a lot of time picking the right brand color, you should also spend sufficient time picking the correct category of substrates […]
Printing with ink:
more complex than you might think…
As we’ve seen in the previous posts, specifying and reproducing color in RGB needs to be done very carefully. You need to specify which RGB, […]
Monitors, screens: you control the input,
but not the output…
Here’s something many people seem to forget when it comes to the reproduction of colors on screens (like TV sets and smartphones) and monitors: you […]
Defining brand colors in ‘RGB’ is meaningless!
It might shock you: defining brand colors in ‘RGB’ is meaningless. But it is correct. It literally has no meaning when you use ‘RGB’. And […]
To publish your brand color guide or not to publish,
that’s the question
However, it should NOT be the question. You should publish your brand color guide! Why? Let’s take a look at what happens if you don’t. […]
Too many discussions about print quality…
Too many discussions about print quality are not due to print quality. That might seem a strange claim, but it isn’t. Many print quality discussions […]