Header Project BBCG
  • Brand colors: we need to do better
  • Why this project? Why now?
  • What experts and users say
  • Blog for designers, brand owners
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Blogposts for brand owners, designers, print buyers

To publish your brand color guide or not to publish,
that’s the question

22/12/2023 Eddy Hagen 0

However, it should NOT be the question. You should publish your brand color guide! Why? Let’s take a look at what happens if you don’t. […]

Too many discussions about print quality…

22/12/2023 Eddy Hagen 0

Too many discussions about print quality are not due to print quality. That might seem a strange claim, but it isn’t. Many print quality discussions […]

Posts pagination

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Recent posts

  • How good is your reference?
  • Using decimals in your Lab based brand color definition? Nothing but noise…
  • Confused about the “Please use 300 ppi images” statement?
    Here’s what matters AND free tools to calculate the right minimal size!
  • Adobe brand color specifications:
    NOT Project BBCG-approved
  • Is a large color difference a nightmare for a brand?
  • Is print quality control Russian roulette?
  • Will a 10 dE00 hurt sales? The Oreo case
  • Cisco brand color specifications:
    NOT Project BBCG-approved
  • Will small color differences impact sales?
  • Samsung brand color specifications:
    NOT Project BBCG-Approved

This is a free framework! For everybody!

Project BBCG is a free framework, brought to you by insights4print.ceo, with the help of several seasoned experts.

You are free to use the framework, the tutorial, also for training and education. You are free to share it, please do so! But you are not allowed to sell it, under no circumstances.

Volunteer translators wanted!

Do you like Project BBCG? And would you like to help people in your region with this information? We are looking for people who are willing to translate the tutorial into their native language. Since everything about Project BBCG is free, it is a voluntary job, no payment offered. But, you will be mentioned as the translator in the document! Eternal fame and gratitude awaits you… 😉 Interested? First check if your native language is not avaiable yet (see top menu) and if it isn’t, send an e-mail to: eddy.hagen@insights4print.ceo

RSS Latest articles on insights4print.ceo
  • Beyond the P1/P2 light booth: What color actually looks like on the shelf 07/06/2026
    If you work in printing, or if you are a brand owner, print buyer, or designer who cares about the quality of print products, you probably know very well what the press control station or [...] The post Beyond the P1/P2 light booth: What color actually looks like on the shelf appeared first on insights4print.ceo.
  • Ink savings in offset printing: some historical context 30/05/2026
    “Is this you?” That was the question I got via e-mail recently, with a link to a 2011 article in the Polish print magazine Świat DRUKU. It was a message from Jinkai Qian from Techkon, [...] The post Ink savings in offset printing: some historical context appeared first on insights4print.ceo.
  • Why are print buyers holding single-use print jobs to a higher standard than the reference they use? 03/05/2026
    Serious question: why are print buyers holding disposable FMCG packaging to a higher standard than their reference: their copy of the Pantone color guide? Why would consumers – who are not color savvy, typically looking [...] The post Why are print buyers holding single-use print jobs to a higher standard than the reference they use? […]

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