Header Project BBCG
  • Brand colors: we need to do better
  • Why this project? Why now?
  • What experts and users say
  • Blog for designers, brand owners
  • Languages: DE | EN | ES | FR | IN | IT | JP | KO | NL | PL | PT | PT-BR | SWE | TR | ZH-CN | ZH-TW
  • Download presentation
  • More info & feedback

Month: October 2024

Will a 10 dE00 hurt sales? The Oreo case

19/10/2024 Eddy Hagen 0

In a previous blog post we discussed a more theoretical study about the influence of small color deviations. But here’s something new, and real-life: Oreo […]

Recent posts

  • Confused about the “Please use 300 ppi images” statement?
    Here’s what matters AND free tools to calculate the right minimal size!
  • Adobe brand color specifications:
    NOT Project BBCG-approved
  • Is a large color difference a nightmare for a brand?
  • Is print quality control Russian roulette?
  • Will a 10 dE00 hurt sales? The Oreo case
  • Cisco brand color specifications:
    NOT Project BBCG-approved
  • Will small color differences impact sales?
  • Samsung brand color specifications:
    NOT Project BBCG-Approved
  • Apple brand color specifications:
    NOT Project BBCG-Approved
  • Video tutorial: the Color eXchange Coordinator (CxC)

This is a free framework! For everybody!

Project BBCG is a free framework, brought to you by insights4print.ceo, with the help of several seasoned experts.

You are free to use the framework, the tutorial, also for training and education. You are free to share it, please do so! But you are not allowed to sell it, under no circumstances.

Volunteer translators wanted!

Do you like Project BBCG? And would you like to help people in your region with this information? We are looking for people who are willing to translate the tutorial into their native language. Since everything about Project BBCG is free, it is a voluntary job, no payment offered. But, you will be mentioned as the translator in the document! Eternal fame and gratitude awaits you… 😉 Interested? First check if your native language is not avaiable yet (see top menu) and if it isn’t, send an e-mail to: eddy.hagen@insights4print.ceo

RSS Latest articles on insights4print.ceo
  • The evolution of offset printing And why is this relevant to the troubles at Landa Digital Printing 05/07/2025
    It might seem a bit strange to have an article on the evolution of offset printing. Still, it’s highly relevant at this moment: it provides some context on Landa Digital Printing gaining and its difficulties [...] The post The evolution of offset printing And why is this relevant to the troubles at Landa Digital Printing […]
  • We need a new metric: the smallest actionable difference (SAD) JND and JAD don’t cover consumer behavior in shops 28/06/2025
    ‘JND’, the ‘just-noticeable (color) difference’, is a core concept in color science. Next to that one, there is also ‘JAD’: the ‘just-acceptable (color) difference’. But these are not sufficient, if you ask me. That’s why [...] The post We need a new metric: the smallest actionable difference (SAD) JND and JAD don’t cover consumer behavior […]
  • A lawsuit printers should keep track of: Mondelez vs Aldi 21/06/2025
    Over the past few weeks, several of my LinkedIn contacts have published posts about the Mondelez vs. Aldi lawsuit. In case you missed it, Mondelez has accused Aldi of deliberately using packaging that is very [...] The post A lawsuit printers should keep track of: Mondelez vs Aldi appeared first on insights4print.ceo.

Copyright © 2025 | WordPress Theme by MH Themes

This website uses cookies, for a few functional reasons. By continuing to use this site, you accept our use of cookies.