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Month: October 2024

Will a 10 dE00 hurt sales? The Oreo case

19/10/2024 Eddy Hagen 0

In a previous blog post we discussed a more theoretical study about the influence of small color deviations. But here’s something new, and real-life: Oreo […]

Recent posts

  • Using decimals in your Lab based brand color definition? Nothing but noise…
  • Confused about the “Please use 300 ppi images” statement?
    Here’s what matters AND free tools to calculate the right minimal size!
  • Adobe brand color specifications:
    NOT Project BBCG-approved
  • Is a large color difference a nightmare for a brand?
  • Is print quality control Russian roulette?
  • Will a 10 dE00 hurt sales? The Oreo case
  • Cisco brand color specifications:
    NOT Project BBCG-approved
  • Will small color differences impact sales?
  • Samsung brand color specifications:
    NOT Project BBCG-Approved
  • Apple brand color specifications:
    NOT Project BBCG-Approved

This is a free framework! For everybody!

Project BBCG is a free framework, brought to you by insights4print.ceo, with the help of several seasoned experts.

You are free to use the framework, the tutorial, also for training and education. You are free to share it, please do so! But you are not allowed to sell it, under no circumstances.

Volunteer translators wanted!

Do you like Project BBCG? And would you like to help people in your region with this information? We are looking for people who are willing to translate the tutorial into their native language. Since everything about Project BBCG is free, it is a voluntary job, no payment offered. But, you will be mentioned as the translator in the document! Eternal fame and gratitude awaits you… 😉 Interested? First check if your native language is not avaiable yet (see top menu) and if it isn’t, send an e-mail to: eddy.hagen@insights4print.ceo

RSS Latest articles on insights4print.ceo
  • Can I trust this Oreo? (a print bubble story about framing, priming and no one caring enough to comment) 28/02/2026
    Last week, I used LinkedIn for another experiment, seeking the wisdom of the crowd. And as it can happen, it went quite differently from what I intended, even though the setup seemed quite simple to [...] The post Can I trust this Oreo? (a print bubble story about framing, priming and no one caring enough […]
  • It’s proven: color differences can confuse consumers! Well… if the colors are some 50 dE00 apart… 01/02/2026
    If you are a regular reader of my blog or my LinkedIn posts, you’ll probably know I have been questioning the claim that color differences confuse consumers and negatively impact sales. And guess what: I [...] The post It’s proven: color differences can confuse consumers! Well… if the colors are some 50 dE00 apart… appeared first […]
  • Print quality ain’t what it used to be… (spoiler alert: it’s much better!) 10/01/2026
    From time to time, I read these remarks on LinkedIn: print quality isn’t what it used to be, and people start complaining. And every time, a smile appears on my face: “Really???” So, let’s do [...] The post Print quality ain’t what it used to be… (spoiler alert: it’s much better!) appeared first on insights4print.ceo.

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